Bruce C. Bryan is an author, entrepreneur, and connector of people. With 20 years of experience in the television industry, Bruce managed broadcast advertising departments at television stations in Michigan, Ohio, and Virginia. Winner of the 2006 National Association of Broadcasters “Best of the Best” Sales Promotion award, he now develops and implements creative solutions to everyday business problems.

In 2009, Bruce founded 5Points Creative, a full-service advertising and marketing firm based in Roanoke, Virginia. Throughout Bruce’s leadership as President of the firm, 5Points received scores of accolades, including numerous American Advertising Awards, Communicator Awards, and Telly Awards. His company was named the “2019 Small Business of the Year” in business-to-business services by the Greater Roanoke Chamber of Commerce. In 2023, 5Points Creative was awarded the Howard Packett Award for Creative Excellence, the Best in Show – Broadcast ADDY.

In addition to helping businesses succeed, Bruce fosters multiple organizations through volunteer work. He is a founding board member for the national non-profit Help Save The Next Girl. After six years of running The Down by Downtown Music Festival, Bruce founded The Spot on Kirk in 2015 and remains Past President of their Board of Directors. He also serves as the Chairman of the Board of Directors for Healing Strides of Virginia.

A lifelong lover of writing, Bruce published his second book in 2025 titled Turning Tables: Everything I Needed to Know about Business I Learned as a Server.  His first book was released in 2021. 40 West: Two Brothers Take the Trip to Mark a Lifetime chronicles Bruce’s cross-country journey with his brother to honor and celebrate their late father. He is also the host of the Radio IQ/NPR program Naturally Curious. It airs on Sunday Night's at 7pm throughout Virginia. Late last year he was recognized by Virginia Business magazine as one of the 100 People You Need to Meet in 2026. Bruce is an avid fan of the Detroit Pistons, Philadelphia Eagles, and the Michigan State Spartans. He also appreciates time with his friends and family; they will be the first to tell you he enjoys the experience of having a great meal or a lovely glass of red wine.

Bruce and his wife Laurel live in Roanoke and are often busy spending time with their five children and six grandchildren.