BRUCE C.

BRYAN

Bruce led advertising sales departments in the television industry for two decades before starting his company. Now besides the work at 5Points Creative, he’s an author and speaker to get right to the heart of business challenges.

MEET THE AUTHOR 👋🏼

Bruce C. Bryan is an entrepreneur, the founder of multiple nonprofit organizations, and a connector of people. He’s a graduate of James Madison University. After a long career in the television industry, he started 5Points Creative, an award-winning marketing firm. He’s the father of three children and lives in Roanoke, Virginia with his wife Laurel. His grandchildren call him Gee.

SPEAKING🎤

A renowned speaker and communicator, Bruce frequently addresses businesses, nonprofits, and organizations on topics such as communication, branding, business development, and so much more. He's now featuring content from us upcoming book Turning Tables! Click below to connect with Bruce about speaking at your event.
If you want to catch Bruce on the Loose,
here are a couple of opportunities.
09
/
12

Implementing a Service First Approach in Your Business

Chamber of Commerce Lunch, Professional Development, Service

TBD

@

12:00 pm

10
/
21

Greater Williamson Road Area Business Association

See how the hospitality workers who get your drinks to you and your food to your table have the secrets to successful business development and client retention

Berglund Center

@

11:00 am

SEE MORE

Turning

Tables

Everything I needed to

know about business

I learned as a server

Ever wonder what makes a great server so unforgettable? It’s more than just a friendly smile—it’s adaptability, hustle, and the ability to read a room in an instant. Turning Tables reveals how the skills sharpened in food service—teamwork, resilience, and top-tier customer service—are the same ones that drive success in any career. Whether you’re in hospitality, climbing the corporate ladder, or hiring a winning team, this book connects the dots between restaurant life and professional excellence. Packed with real stories and actionable insights, Turning Tables serves up the secret ingredients to thriving in business—
no reservations required.

40

West

Two Brothers on the trip

to mark a lifetime

40 West is an autobiographical journey in some ways and a collective of essays about life and that journey in others. It’s two brothers making a reflective and intentional trip to honor and celebrate their late father. Along the way we learn about them, the man they called Dad, and the world around us. Tears, laughter, and thought-provoking messages are peppered throughout. It’s nostalgic, forward-looking, and fun - all at the same time.
40 West Book Cover

WHAT OTHERS ARE SAYING🧏

"

Bruce Bryan was exceptional and incredibly informative. His insights captivated our chamber members, and they are eager to hear more from him. We look forward to welcoming him back for future events.

"

Sandra Tanner

Executive Director, South Hill Chamber of Commerce

"

Bruce's expertise in building impactful brands and authentic customer connections inspired attendees to elevate their own businesses. [His] insight into the power of storytelling and strategic marketing offered valuable takeaways for everyone participating in Brand Camp, an event by the Greater Roanoke & NRV Small Business Development Center.

"

Heather Fay

Regional Program Director & Botetourt Business Advisor and Community Navigator — Greater Roanoke & NRV Small Business Development Center

Insights from Bruce C. Bryan

Turning Tables: Lessons from Restaurant Professionals that Can Transform Careers #2

Turning Tables: Lessons from Restaurant Professionals that Can Transform Careers #2

One person really can change a room or, in some cases, the trajectory of your day. Remembering that throughout your career can help you seethe ways you interact with others can make a genuine difference. Too often we think, “I’m just a receptionist” or “I’m just a salesperson.”

 

That’s where so many of us miss the mark.

 

You’re not JUST anything. You’re doing important work, and the way you do it can transform someone’s experience or set them on a new path.

 

Put Value into Each Customer Interaction

 

Regardless of your position, the way you engage with another person is important. Customer service training focuses on empathy, and there’s a good reason for that. Putting yourself in another person’s shoes helps you improve your ability to serve, builds a selfless mindset, and improves the experiences of those around you—whether they are a co-worker or a client.

The best servers I have interacted with had the ability to make a customer feel like they were their ONLY customer. That’s how good friends, good bosses, and great co-workers operate, too. Do you see the connection? Value the individual conversations enough and the pattern of putting others first becomes a habit.

 

In food service, the best servers earn the biggest tips.

 

In business, the customer-focused companies almost always win and experience more success. So do the individuals who are inclined to focus on customer service. It’s smart business and it’s good for you.

  

How a Server Demonstrated Service Leadership  

 

My wife Laurel and I were on our first day of vacation last summer when we had two very different experiences at the Omni Bedford Springs resort in Bedford Springs, Pennsylvania.  The host at the resort’s steakhouse was having a rough day and created some anxiety with diners who were hoping to enjoy a nice, relaxing meal. His curt language and dismissive hand gestures put people on edge. He wanted everyone to know hewas having a difficult night, but also it seemed important to him that everyone knew he was in charge.


That added up to a bad initial experience at this high-end resort.

 

We got to our table and everything shifted. Jordan was our server, and he put us right at ease, lowered our blood pressure, and got our vacation off to a great start. He was interesting, empathetic, helpful, and in general, he took good care of us. The food was amazing and we commented on what a wonderful job he had done—especially considering the rocky start to our dinner date. Toward the end of the meal, Jordan said he was about to enter thePennsylvania State Police Academy. Laurel and I thought Jordan was just the sort of cool-headed, engaging trooper we’d want appearing at our window in the event we were ever pulled over on the Pennsylvania Turnpike.

 

I remembered Jordan’s name and how he made us feel. For the life of me, I can’t remember the name of the host…

  

Career Growth is Driven by Customer Care

 

That sort of individual attention and focus on the customer’s experience isn’t just good for your company; it’s exactly the typeof technique a person trying to grow in their career can employ.  We often think we get ahead by putting others down. But, in reality, the best way to grow professionally is to look out for your customers and colleagues.


Imagine telling your boss, “That’s not my job”. Maybe it isn’t your job, but solving problems, finding better ways to do things, and improving the customer’s experience is. So focus on the things you can control—your attitude, your approach, and your willingness to help— and watch how you can make a difference in a variety of ways.

  

How Compensation Drives a Worker’s Activity  

 

One person at that resort was focused on himself. He wanted the customers conforming to his priorities.Jordan was all about giving Laurel and I an enjoyable dinner experience. He shifted how our night went, and in doing so, he made more money.

 

·      Hourly and Salaried Workers: They can easily fall into the pattern of just taking care of business, and though some will go above and beyond, too often staff choose the path of least resistance. To-do lists and efficiencies are priorities that can lead to a more focused effort.

·      Tips, Commissions, and Profit-SharingWorkers: Often when compensation is related to customer care and how good the client experience is, there’s a better outcome. This ideal of tying compensation to the caliber of customer service is a win-win, and companies that embrace that philosophy tend to be more successful.

 

Obviously, that compensation situation isn’t appropriate for every employee, but as leaders, we can communicate how valuable the customer-focused, empathetic approach is to the success of the entire organization. In most cases, the win-win starts when the customer is the priority and has a top-shelf experience. That’s how you cultivate an incredible memory—like Jordan the soon-to-be-state-trooper did for us on the first day of our vacation.

 

You can purchase Turning Tables:Everything I Needed to Know about Business I Learned as a Server here: https://www.barnesandnoble.com/w/turning-tables-bruce-c-bryan/1147090537?ean=9781636987293

 

To learn more and to schedule a Speaking Engagement, visit the following website: www.brucecbryan.com

 

 

 

July 16, 2025
5 min read
Why Every Professional Should Start In Food Service

Why Every Professional Should Start In Food Service

When I share the topic of my most recent book, many people respond with the statement above.

 

Turning Tables: Everything I Needed to Know about Business I Learned as a Server is a trip down memory lane for anyone who started their career in customer service. More specifically, the book takes a close look at the lessons learned in the public-facing parts of food service. Whether the person I am speaking with was a bartender, a waiter or waitress, or even a table busser, they typically reply with something along the lines of, “everyone in business should start as a bartender or server.”

 

I get it.

 

Food-service workers understand the value of the lessons they learned and are quick to acknowledge the skills they attained inthe service of others. Customer service involves a broader spectrum ofpositions, and there is value in those experiences as well, but forface-to-face experience, you can’t beat the lessons received during the hecticpace of a breakfast, lunch, or dinner shift.

 

Biggest Lessons Learned in Food Service

 

The takeaways of food/customer service experience can be beneficial in a number of ways. They also translate well to the 9-to-5 workplace, as well as to the gig economy many of us find ourselves working in these days.

 

·      Smile When You Feel Like Frowning: People interacting with you don’t want to see your long face. They may sympathize with your problems, but those conversations aren’t appropriate during the first interaction.

·      Take Responsibility: People mess up. That’s a part of work, learning, and life. It’s what you do next that sets the tone. Good servers own their (and even others’) mistakes, which makes for a better customer experience.

·      Work on the Small Things: When you’ve done a simple thing like refill the paper tray in the copier ahead of a rush-to-finish-on-deadline project, you’re setting yourself up for success. Stopping in the middle of a shift to give a customer new salt and pepper shakers can be avoided with a little forethought: just fill them prior to the lunch rush.

·      Adjust Your Priorities as You Gather New Information: Good business people shift on the fly. They have a plan, but as they gather new information, they formulate a better one. That’s a food-service lesson you can carry with you throughout your career.

 

These attributes translate well to any industry. High performers know how to care for others, handle their business, and create new paths to success.

 

Think, Then Act When Prioritizing Your Work

 

People brag about being able to multitask but realize they can actually only do one thing at a time. Multitasking is about doing multiple things quickly in a fast-turn sequence. The best servers I’ve watched or worked with can change their priorities on the fly. They gather new information and immediately shift their to-do list to ensure the most important task is done next. That means effective workers drive the best results by reprioritizing their actions based on the information they just took in. The only way to make that shift is by strategizing before a meeting or debriefing after the meeting has concluded. What are your hoped-for outcomes? What needs to happen for you to achieve your objectives? Focusing on those items drives the success of the meeting. Activating the next steps once the meeting is over ensures you have the beginning of a plan and that your teammates are aligned to handle their parts. When you share next steps with the client or prospect, it frames the relationship and allows for a connected path forward.

 

To create forward motion, better outcomes, and alignment, there are two smart steps you can incorporate into your normal routine:

 

1.     Prepare ahead of time: Give yourself three to five minutes beforehand to remind yourself of the purpose of the meeting, what you plan to accomplish, and how you’ll achieve it. Preparing notes can be helpful.

2.     Wrap up and provide next steps: Without a follow-up, attendees can leave with different recollections and takeaways. Summarize, provide the next steps, and keep up the momentum from the meeting to prepare everyone for activity and success.

 

You can purchase Turning Tables:Everything I Needed to Know about Business I Learned as a Server here: https://www.barnesandnoble.com/w/turning-tables-bruce-c-bryan/1147090537?ean=9781636987293

 

To learn more and to schedule a Speaking Engagement, visit the following website: www.brucecbryan.com

July 2, 2025
5 min read
Turning Tables: Lessons from Restaurant Professionals That Can Transform Careers #1

Turning Tables: Lessons from Restaurant Professionals That Can Transform Careers #1

 The average American spends approximately $3,500 a year dining out or grabbing takeout. That's a significant sum, and for most people, it's more than just paying for food; it's an investment in an experience.Whether you're rushing back to your desk after lunch, catching up with friends over dinner, or sharing a moment on a special date, you expect to be cared for and treated well. But have you ever considered what servers and bartenders do daily to make these experiences memorable? Observing their dedication sheds light on some invaluable business and life lessons. For those hiring adaptable employees or looking for leadership rooted in service, this industry is a gold mine of talent waiting to be utilized. Here's why.  

 

Why Hiring Servers and Bartenders Makes Sense  

 

Lou Kadiri, director of Virginia Operations for U.S.Senator Mark Warner, understands the value of restaurant experience when hiring. "If someone has restaurant experience on their resume,I will generally try to make sure we interview them," Kadiri shares."Anyone with a solid background in restaurant service—not just a summer job for a couple of months but extensive experience—is probably someone who can hustle, multitask, and knows how to interact effectively with the public." And I couldn't agree more. Restaurants and bars operate at a unique pace. Servers and bartenders are customer-focused multitaskers who thrive in fast-paced, dynamic environments. They also tend to be highly adaptable employees who know how to work collaboratively with others. These skills make them incredibly valuable in a variety of industries beyond hospitality. How Restaurant WorkersShowcase Adaptability and Leadership. For many servers and bartenders, the interactions they have with people, the flexible schedules, and the constant buzz of activity are what they enjoy most about their jobs. More than that, the profession also offers them an opportunity to build noteworthy skills, such as adaptability, customer service expertise, and the ability to work under pressure. If you're currently working in food service, take a moment to consider what makes you stand out from the crowd in your field. Is it your ability to hustle through a packed dining room while maintaining a positive attitude? Or maybe it's your knack for anticipating customer needs before they even ask? These traits aren't just useful in the restaurant industry; they're transferable skills that hiring managers in other fields actively seekout.  

  

Why Restaurant Experience is a Game-Changer for Career Growth  

 

Hiring managers across industries are constantly searching for ways to fill open positions with qualified, capable applicants. The truth is that individuals with restaurant experience may already possess the skills they need to excel in roles that require public interaction and multitasking. 

  • Adaptability: Restaurant employees are experts at navigating shifting priorities and unexpected challenges.  
  • Customer-Focused Leadership: They're amazing at reading people, solving problems on the fly, and ensuring customer satisfaction—even in high-pressure situations.  
  • Teamwork and Initiative: Many hospitality workers know when to jump in and help, whether it's serving a table, running food, or cleaning up during a rush.  

 

These attributes showcase leadership potential and an ability to hit the ground running, qualities any organization would value.  

  

A Call to Action for Hiring Managers  

 

If you're struggling to find adaptable employees for roles that involve working with people, consider broadening your search to include individuals with restaurant experience. Even if the role doesn't directly involve food service, the qualities many hospitality professionals possess make them capable of excelling in a wide variety of settings. Of course, a server might not be the right fit if the position requires specific technical expertise. However, these professionals bring immense value to roles that require strong people skills, the ability to multitask, and a team-oriented mindset.  

  

What Food Service Skills Mean for Your Career  

 

If you're currently in the world of food service and considering a change, know that your restaurant experience has equipped you with sought-after abilities. Hustling through a fully booked night of service, juggling orders, and handling difficult customers aren't just part of the job; they're proof of your resourcefulness, resilience, and leadership potential. Ask yourself how you can leverage your experience to grow your career beyond the restaurant. Whether it's advancing within the hospitality industry or transitioning into a new field entirely, the skills you've developed are a foundation for success. For hiring managers and job seekers alike, recognizing the transferable power of restaurant experience is a game-changer. Leadership from service is leadership that adapts, listens, and delivers results. Are you ready to harness the potential of restaurant experience for your business or your career? Whether you're hiring servers or exploring growth opportunities, the lessons learned in food service can turntables into thriving next steps.

You can purchase Turning Tables:Everything I Needed to Know about Business I Learned as a Server here: https://www.barnesandnoble.com/w/turning-tables-bruce-c-bryan/1147090537?ean=9781636987293

 

To learn more and to schedule a Speaking Engagement, visit the following website: www.brucecbryan.com

June 24, 2025
5 min read

Learn More about Some of Bruce's Favorite Organizations

5Points Creative logoThe Spot on Kirk logoHelp Save the Next Girl logoHealing Strides of Virginia logo

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